The short video discussed the launch of LLOUD to oversee Lisa’s solo work after the BLACKPINK members renewed their group-activity agreement with YG Entertainment. This is a retrospective summary of the announcement as presented at the time, not a statement of current company or contract status.
Check current information before relying on this as news
Company status, management, and business agreements can change. For current information, consult announcements from LLOUD, YG Entertainment, and the artist’s representatives.