This article summarizes a 9arm interview published on 7 September 2022 about one entrepreneur’s attempt to sell custard with bread in the United States. The story began with a family recipe and a personal interest in the dessert, not a fully formed shop plan.
Test, listen and adjust
A friend invited the interviewee to sell at an event held at a Thai temple. With little time to prepare for the first event, they visited the venue, looked at foods already being sold and used the visit to plan for a later opportunity. The founder describes trying pandan, Thai tea and milk custard, asking friends to taste the recipes and adjusting the flavor. These were informal trials, not a survey of US demand.
Choose a workable service format
Filling each piece of bread with custard took too much time and labor, so the founder switched to serving bread with custard in a cup for dipping. The interview also mentions thinking about cost, price, packaging and dividing preparation, quality-check and sales work. No verifiable revenue, cost or profit figures are given.
Questions to take from the story: can you test with a small group first; which steps take the most time; and could a different serving or packaging format fit the team’s capacity? This personal account does not establish current US demand, the business’s present status, local food rules or a formula for success. Check requirements for your location and product.